Best color combinations for 2024

The color palette for the website for 2024 is a powerful web design tool and effective use helps to influence the perception of the brand by visitors to the platform. Choices should be made thoughtfully, using a strategic approach. For ease of reference, there are enough examples of the best solutions below. Using the information, each designer will be able to mix and match colors, creating their own scheme for a specific project.

White and Black

The black and white option gives you the opportunity to emphasize important content on the site. The combination of the two colors will make the page look modern in a minimalist style.

The website artist used a simple color scheme in the image. The dominant white space allows a person to see the artwork immediately. In other situations, all attention will be scattered to the colorful backgrounds. The primary colors are:  white (#FFFFFFF); black (#1D1D1). The minimalist style helps to show the artist's intentions and desires for the site to reflect their work and style.

Dark green, ivory and yellow

This type of design will help to convey the features of the brand. Earthy tones will suit projects with an environmental message.

Primary colors: green (#009B4D); mandarin yellow (#FFCC00); ivory (#FAF5E9). The ecopark site's gamut includes dark green, ivory and yellow. The combination is often associated with the earth, which gives natural hues. The palette is pleasing to the human eye and sites with this design seem organic, relaxing.

Blue shades and white 

Blue is associated with stability and reliability, so it's great for technology business products. For example, Drone.io uses the color scheme and provides software test automation services. You may notice that the CTA keys are highlighted in blue.

Applicable color scheme: blue (#E9F1FA); bright blue (#00ABE4); white (#FFFFFFFF). The use of different shades makes it easy to distinguish the elements of the site.